We will keep this post short and to the point.
I have read many articles on both sides of the argument-(which ones better) Custom Web design vs. Template designs.
How custom design is much more expensive and takes longer to GO LIVE.
How Template designs run the risk of that design being out on the web on several different sites.
YES ALREADY- I agree there are advantages to both, cost wise, effectiveness, usability, managing the content!
BUT..
The real question remains.. What is right for Your Business!
We have made a strategic business decision that Custom design is the way to go!
You just have to position your "Global Web Development team" strategically -so as to leverage the power of Custom design, with the economics of the template.
How do we erase the time factor to going live?? PROCESS! SOLID PROCESS!
Summary of findings...
The real question with template design is that- there is no process by which to intelligently extract the information from the consumers head and apply code to it.
The #1 challenge in Web Development has always been - is the client clear on what he/she wants their global message to be?
THE OTHER FACTORS ON BOTH SIDES OF THE ARGUMENT DON'T MATTER!
The real differential is look at the process by which you will achieve a strong consumer message..
It's about the process by which the information is organically grown in the business owners mind- not the web format used!
