Design matters - that is the basic premise that KolWeb believes in 100%. Your website is the gateway for the world to see what you represent, what are your products and services, and most likely the very first impression for your customers. So when you are having your web site designed you have to make sure that the design not only meets your internal requirements, but more importantly meets YOUR customer’s requirements.
KolWeb designs your web site based on YOUR customer! KolWeb conducts a thorough Customer Analysis, and develops a Customer Profile – which is a complete understanding of your customer. The website is then designed taking into account all the requirements gathered from the Customer Profile. Now several factors interact when creating the optimal website design.
The website can be looked at in several ways - the design, functionality and technology. When designing the website the proper blend of technology and creativity has to occur - we always come back to the same questions for every design element - Does this meet your customer’s requirements? Will this obtain new business? Will this help you define your brand? Asking these questions will further refine the site to suit your customer.
Now on the functionality aspect we have to look at the Customer Profile in order to ensure that the website is working in the way the customer needs it to work. All functional aspects of a website must be user-friendly and organized in a manner best suited for the visitor.
Finally technology can be good and it can be bad but it all depends on how you use it for your designs. A simple example would be a flash (animation) website design. On one hand flash designs can be interactive and visually appealing. A drawback though is that often because of the size of the file the web pages can take time to load. If loading time is a factor, KolWeb provides the solution of an optimal compromise which is creating a regular (HTML) website but inserting flash objects in the site such that a high-tech appearance is created.
This is just the beginning in understanding the design aspects of a website. In today’s changing web designing landscape, new technology is constantly creating unique ways of presenting innovative designs.
